Research
Brand Strategy
Oftentimes in business, we hear the motto “Survival of the Fittest”. While that saying may have been true years ago, modern times are all about “Survival of the Strategist”. Any good strategy comes from a combination of historical data and real-time data to bring it all together. Based on this comprehensive collection of data, we can understand both the context and the dynamic changes that are happening around your business as quickly as possible.
We use these tools to protect your brand:
01
Market ResearchCustomers Research
Listening to your Customers, Customers can help you Improve.
Learn total market traffic trends and competitors’ shares, Reveal top players in any market, Benchmark companies’ growth dynamics and performance of digital marketing channels, Get to know in-market audience interests and demographics and Find leads and prospects for your business.
Learn about your competitors’ most successful SEO practices, See the domains you are competing with for the top positions in Google, Break down their keyword strategies.
Understand how consumers talk about you online with a data library of 1.4 trillion conversations. Make faster, data-driven decisions today.
Stay confident in your brand perception. Monitor changes in sentiment, understand customer opinions, and track fluctuations in brand health.
Be the first to know when people are talking about your company. Learn how your brands, products, and logos are shared across millions of online sources. Conduct deep multi-year studies to find new strategic insights.
Get the industry insight you need by monitoring key publications, regions, and influencers. Identify emerging opportunities and challenges, even when your brand is not mentioned directly.
Feel confident your brand is aligned with changing consumer perceptions and trends. Measure the impact of your marketing strategies to identify what is and isn’t working.
02
Competitive ResearchTake advantage of your competitors‘ weaknesses, and improve your own business performance.
Monitor share of voice and benchmark key metrics against your competitors to inform strategies, uncover opportunities, and detect risks.
Benchmark your marketing performance and brand awareness against all of your competitors. Discover deeper consumer insights that can inform corporate competitive strategy.
Get real-time insight on the size of your online presence relative to your competitors, over any given timeframe.
As customer experience becomes a vital differentiator for purchase decisions, benchmark where, when, and how customers talk about your brand vs. your competitors.
Uncover new opportunities and brand risks. Measuring customer perceptions and sentiment instantly helps add context to your competitor analysis.
03
Brand StrategyEffective brand strategy, identity design, and marketing will enable your business to:
– Differentiate from the competition
– Target the right people effectively
– Communicate your story consistently
Every brand strategy begins with a deep dive to uncover key information about your business model and process. Discovery sessions are conducted to gather requirements, brainstorm, gain clarity, and understand the purpose behind what you do. We define what, how, and why so that the strategic direction and identity aligns with business goals and the needs of your customer.
In order to stand out, you have to know what you are up against. We conduct a top-level analysis of competitors or benchmark brands in the areas of brand identity, website experience, digital marketing, and more. This important exercise identifies areas of opportunity and key differentiators for positioning your business effectively.
The better you understand and define your customers, the more you can tailor their experience with your brand message and marketing. We outline your general target audience demographic, then develop specific buyer personas that provide more detail about their values, lifestyle, motivations, pain points, and more. These are the exact people you want to be speaking to succinctly with all your brand communication.
Are you addressing your audience in the right way? People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. Every brand has a unique communication style that should be consistently practiced over time. We help define a brand voice for you—a style, point of view, and personality. In addition, we show you how your brand’s tone can change depending on the type of message and the audience being targeted.
Your business needs concise and impactful brand messaging that captures the essence of your brand, and the value it provides to your consumers. Your overall story should grab attention and elicit an emotional response. We can craft a unique tagline or slogan, mission statement, value propositions, and an overall brand story you can use on your About page (which studies show is one of the most visited pages on a website). All of these brand statements allow you to work from the same playbook when defining strategies and tactics to grow your business.
You have to understand the key stages of your buyer persona’s journey, from gaining awareness of your business to making an initial investment, and beyond. We identify guiding principles, tactics, and calls to action that will support the consumer’s needs at each step of the lifecycle. The mapping of this customer journey helps you define and develop content for each stage of the decision-making process. It ensures that their path leads to sales and retention.
We Calculate Clear Return On Investment.
SEO - Search Engine Optimization
Today, SEO has evolved into a complex strategy made of many moving parts that must work together as a unified brand experience. Brands also need to optimize for new features like voice search and featured snippets and ensure that everything is set up properly on the technical side.
Our SEO Services
- Analytics
- Back-end development
- Competitive research
- Consulting
- Content marketing
- E-commerce SEO
- Editing
- Enterprise SEO
- Front-end development
- Graphic design
- Keyword research
- Lead Generation SEO
- Local SEO
- Reporting
- SEO copywriting
- Strategy development
Google, Facebook and Microsoft
PPC Advertising Management
Our paid media services are ROI focused. We offer precise tracking and funnel-based media strategies that are both transparent and effective — all of which we are able to show in our paid media reports. We do consistent A/B testing to tailor each paid campaign per client and pinpoint the best-case scenarios that will deliver the most profitable results.
Our PPC Process
During our initial review, we will define goals, review historical data and craft a clear plan. By analyzing cost per click, conversion rate, cost per acquisition and revenue, we can ensure our services provide the necessary value. We can also tie our successful conversions back into our optimization, resulting in a higher converting campaign moving forward.
We have the ability to implement basic to advanced tracking options for all clients.
Without the right keywords and targeting, you can waste hundreds of thousands of dollars a year. Often, when approaching new accounts we can more than pay for our fees by simply removing poor ads and keywords. In this step, we either refine the account or build a new one from the ground up. Our methodology and process is second to none, maximizing each bid in your campaign.
With out experiences, data analysis and testing abilities, we will ensure your copy is best-in-class.
We know our landing pages. We will use our unique and tested CRO methodology to get the best conversion rates for your pages.
The right bid is critical. That is why we used advanced software and our own insight to ensure you are never overpaying. Once we are up and running, we will monitor, report, and refine our strategy on a daily basis.
Email Marketing
We offering the full spectrum of email marketing services, including custom email template design and coding, email campaign setup and deployment, email strategy, email automation, custom integrations and programming, and much more. We work with brands of all sizes, agencies, and email service providers to deliver best-in-class quality service, production, and support.
Mobile & Text Message Marketing
Mobile advertising and text message marketing are cost-effective options for actively reaching a highly targeted audience and getting direct communication with the people who matter most to your brand.
Social Media Marketing
Social media is an essential piece of your brand marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.
We can help your brands with different aspects of your social media marketing strategy by deploying result-driven services around social strategy, content production, community management, paid social advertising, influencer marketing, & more. You can avail our social media promotion service for any of the social media platforms below:
Facebook Twitter Pinterest Linkedin Nextdoor
Content Marketing
If you are into digital marketing, then you’ve probably heard this line a hundred times. It is one of the most used phrase when convincing someone why they should invest in their content. Great content is king because most of your online activities will revolve around it.
However, although the above statement is undoubtedly true, your content will not be “king” if no one knows about it. It’s like creating an art masterpiece only to hide it in your room. This is where you will need a content marketing strategy. The mission of content marketing involves attracting and then retaining the interest of the right target audience, and its ultimate goal is to drive sales. The goal is the same as in any traditional marketing strategy. What is different is the route you will take to get there.