Bad companies are destroyed by crisis,
Good companies survive them,
Great companies are improved by them.
Bad companies are destroyed by crisis,
Good companies survive them,
Great companies are improved by them.
There are many different types of businesses within your community — and they are now all competing for the same market share. Before the crisis, every organization earned a certain percentage of the market share while maintaining their business. But post-crisis, many of these businesses couldn’t keep up with the changing landscape. They simply could not adapt to the pandemic. Instead, they ran out of savings and are now gone.
You know what happened: Businesses that survived earned a larger market share and grew. This happens in every industry. When a major crisis takes place — whether it’s a black swan or a white swan, a market crash or a pandemic — there are three different types of businesses left at the end of it: those who shut down, those who survive, and those who grow stronger.
If you do it the right way, your business will become stronger when this crisis is over.
These are 6 benefits that we can offer your business to strengthen your organizational immune system, so you can withstand anything that the world throws at you.
New Research
Brand Strategy
Crisis Management
Oftentimes in business, we hear the motto “Survival of the Fittest”. While that saying may have been true years ago, modern times are all about “Survival of the Strategist”. Any good strategy comes from a combination of historical data and real-time data to bring it all together. Based on this comprehensive collection of data, we can understand both the context and the dynamic changes that are happening around your business as quickly as possible.
We use these tools to protect your brand.
01
Market ResearchCustomers Research.
Listening to your Customers, Customers can help you Improve.
Learn total market traffic trends and competitors’ shares, Reveal top players in any market, Benchmark companies’ growth dynamics and performance of digital marketing channels, Get to know in-market audience interests and demographics and Find leads and prospects for your business.
Learn about your competitors’ most successful SEO practices, See the domains you are competing with for the top positions in Google, Break down their keyword strategies.
Understand how consumers talk about you online with a data library of 1.4 trillion conversations. Make faster, data-driven decisions today.
Stay confident in your brand perception. Monitor changes in sentiment, understand customer opinions and track fluctuations in brand health.
Be the first to know when people are talking about your company. Learn how your brands, products and logos are shared across millions of online sources. Conduct deep multi-year studies to find new strategic insights.
Get the industry insight you need by monitoring key publications, regions, and influencers. Identify emerging opportunities and challenges, even when your brand is not mentioned directly.
Feel confident your brand is aligned with changing consumer perceptions and trends. Measure the impact of your marketing strategies to identify what is and isn’t working.
02
Competitive ResearchTake advantage of your competitors‘ weaknesses, and improve your own business performance.
Monitor share of voice and benchmark key metrics against your competitors to inform strategies, uncover opportunities, and detect risks.
Benchmark your marketing performance and brand awareness against all of your competitors. Discover deeper consumer insights that can inform corporate competitive strategy.
Get real-time insight on the size of your online presence relative to your competitors, over any given timeframe.
As customer experience becomes a vital differentiator for purchase decisions, benchmark where, when, and how customers talk about your brand vs. your competitors.
Uncover new opportunities and brand risks. Measuring customer perceptions and sentiment instantly helps add context to your competitor analysis.
03
Brand Strategy &Crisis Management
Stay on top of any emerging crisis & design the right strategy for your brand.
Detect unusual activity or emerging crises and send automatic, real-time notifications directly to relevant internal and external stakeholders.
Empower your team to spot negative mentions as they happen and act quickly on potential crises before they escalate.
Share crucial comms across your organization in real-time and ensure the right people have the right information at all times.
Be the single source of truth.
Stay confident in your brand perception. Monitor changes in sentiment, understand customer opinions and track fluctuations in brand health.
Switch From
PPC to SEO
We see that for every $10 spent on PPC campaigns, an average customer only spends $1-2 on SEO. Is that the long-term opportunity for great businesses? The Brand will make smarter moves towards a long-term marketing strategy, with lower immediate capital investment. Clients can achieve a stronger organic brand presence if they recognize this potential today (and spend, for example, $7k per month, not $70k per month — based on the $1-$10 math mentioned earlier). The SEO visibility curve is not a curve we should be flattening at the moment. We are looking for tomorrow’s exponential growth, and SEO is one of the answers.
The time is now. If you think you can outwait the crisis, think again. It’s best to dive into it now, but dive in with your eyes wide open.
“With SEO, we don’t want to flatten the curve, now is the time the curve can shoot for the moon! A lot of people have the budget, and we as marketing professionals only need 10% of that to take you higher in Google ranks. When this is all over, where do you want to rank: on the 1st page or the 3rd?”
And that is the question.
Adapt Your
Marketing Strategy
The next three to six months will bring many societal changes that trickle down to the marketing plan. We use the best-, worst- and moderate-case scenarios to anticipate possible and likely changes and take alternative actions; assess your competitors and how they are handling marketing; study both local competitors and ones in other regions where the COVID-19 situation may be different. It is important to get a broad range of marketing and communication examples and gauge whether customers are reacting positively or negatively.
We create an updated marketing strategy for your business that reflects your customers’ current needs. Successful marketing in the COVID-19 era means shying away from overly promotional messaging and speaking to the current reality and experiences your customers are facing.
We use your marketing channels to communicate important reopening announcements, changes, and information your customers will need to know. In addition, we stay on top of your website, blog, email lists, social media channels, and other platforms to deliver a consistent message about your business plans. This may also be a good time to relaunch or bring out escapist experiments such as VR content.
Make Your Product Stand Out
Product Photography / VideographyDon’t let the COVID-19 quarantine put a stop to your business. Now is a great time to upgrade your product photography, as these updates are guaranteed to move products off the shelf and into the hands of your consumers.
A picture is worth a thousand words, and when it comes to good product photography, nothing is truer. There are so many companies all over the web, and so many of them sell similar products. If you want to be the one to catch the eye of a potential customer, you have to offer something a little different.
Good product photography can mean the difference between that potential customer choosing your product or one from a competitor. So never underestimate just how powerful a tool the work of a good product photographer can be to your business. Product photography is important! But what type of photos should you invest in? We’ve broken down the different types of images to help you understand what’s best for your business and, ultimately, help drive sales.
Product photos are the main images of your product. They show what your product looks like either on its own or in a group.
Good for:
Anyone doing E-commerce — this is a must-have to sell online.
Lifestyle photos are photos that show your product in a life-like setting or to demonstrate how your product is used. The goal of these photos is to communicate how your product is unique.
Good for:
- Clothing, jewelry, and accessories
- Quirky or unique goods
- Decorative products or products with a strong aesthetic
- Cosmetics, perfumes, or candles — products where visuals are less important than smells or application
- Any product that can benefit from context — to help your shoppers know how your product’s used
Hero images are images that showcase your product in an emphatic way.
Good for:
- Merchants with a variety of products
- The front of your site — hero images are a great way to draw visitors to your store
- Sales or other marketing events
- Banners on social media — like the background of your Facebook profile header
360-degree are images that are shot from all sides that you’re able to physically spin with your mouse so you can see products at different angles.
Good for:
- Products whose function or appearance depend on a complete
- 360-degree view for the prospective buyer to understand
- Large products like furniture or appliances
- Clothing with a unique fit
If a product has a specific purpose, that might not be immediately clear, a GIF or a video can help quickly clarify to a shopper what a product’s for.
Good for:
- Tools
- Products that serve a specific function that’s not immediately clear
- Products with a unique or revolutionary use-case
Meet Your Customers
Where They Are
Buy online pick up in store purchases surge 248% at the end of May compared with before the pandemic, new data from Signifyd finds.Buy-online, pick-up-in-store purchases surged 248% at the end of May compared with before the pandemic, new data from Signifyd finds.
Ecommerce sales are about 40% higher for the week of May 26-June 1, compared with its pre-pandemic benchmark week Feb. 24-March 1, finds eCommerce security and fraud prevention vendor Signifyd Inc., which is based on online sales data from 10,000 retailers.
Many of these eCommerce purchases across all categories could be from new customers, finds a May survey of 2,000 U.S. consumers from eCommerce platform vendor PFS Web Inc. In that survey, 40% of consumers say they shopped a new website during the pandemic, and 45% of these shoppers will continue to shop that site following a positive experience.
Buy-online, pick-up-in-store orders have increased 248% for the week May 25-31 compared with its pre-pandemic benchmark week, Feb. 24-March 1, according to Signifyd data. For May 25-31, BOPIS was 3% of eCommerce orders, compared with 2% pre-pandemic.
Due to the global COVID-19 pandemic, eCommerce and retail businesses are facing new challenges in customer behavior, supply chain issues, and economic outlook. Consider these insights as you adapt your own business to the changing landscape.
The market is changing, so businesses must change, too. Is your store ready to move online fast?
We can provide the platform on which to quickly launch your online store and stabilize your business.
Improve Your
Website Ability With
Custom Plug-in
In accumulating a higher level of personalization and customization to your website, our professional plugin development team acts as an ideal catalyst for your diversification. These handy tools let you add all kinds of features to your website in seconds.
Sometimes you can’t find a plugin that meets your needs, or you may simply want to try your ideas by developing your own solution. We offer goal focused customized solutions made and delivered as per each client’s requirements.
The end result we produce is greater profitability through smart and well-placed plugins.
- Marketing automation
- Analytics and statistics
- Booking & reservations
- CRM and online support
- Real estate automation
- Auto listings automation
- Donations automation