Social Media

In marketing, a lead is a potential buyer who has been qualified as showing some level of interest in purchasing your product or solution. Lead generation is the process of stimulating and capturing that interest for the direct purpose of...

If you’re just beginning to dip your toe into marketing or have a very tight marketing budget, social media often offers the biggest bang for your buck. Social media spending is expected to increase to $17.3 billion by 2019 in...