Web & Mobile App

Web & Mobile AppWebsite Design & DevelopmentMobile App Design & Development

We Create Websites
that Build Momentum

A website is a brand touchpoint, a business tool, and a place to drive critical conversions.
They say first impression is the last impression and we cannot agree more. When it comes to a website’s design, it has to be visually appealing in order to cast an ever-lasting impression onto a customer’s mind. This is the very first step towards making it big as a service provider.

Your website represents your brand. And a site that’s slow, unreliable, or hard to use is a website that customers and prospects will avoid. Internal teams also suffer when small website changes are agonizingly slow, and big changes are out of the question.

Yet starting a web development project feels daunting, so businesses often feel stuck with the status quo, risking missed opportunities and competitive disadvantage.

We build sites to perform with a focus on strategic planning, compelling visual design, and flawless user experience, in order to drive superior results.

Process We Follow

Technical Discovery + User Research

Getting to know your business and your users
Assessing the situation, goals, & requirements

We start by building our understanding of your business and assessing your current environment and technology stack. We speak to key stakeholders, tech leads, and dive deep into data you already have, including the performance of any existing site. Our goal is to understand your business needs, learn how these inform your technology requirements, and research on your users as soon as possible.

Strategy & Planning

Envisioning a site for your goals
Creating a tech strategy that works

A website strategy aligns the website’s proposed structure, content, and features with business goals. It’s where we make high-level decisions about the direction of the website. In planning, our information architects and UX designers turn strategic direction into a blueprint for the site. Planning is also where we identify the site’s technical requirements and specifications. An optimal technology architecture requires a skillful balancing of factors – current and future needs, workflows, integrations, regulatory requirements, in-house technical resources, and of course, budget – to arrive at the right solution.

IA, UI/UX Design + Copywriting

Bringing the website to life
Finding the words to inspire and convert

Design is where the hard work really starts to pay off. We begin with an exploratory – as the name suggests, we explore a range of possibilities with you, getting a feel for how to represent your brand. Some of our clients have strict brand guidelines, while others are looking for guidance on how to define or reimagine their brand – we’re equally comfortable working with both. Everyone writes. But not everyone writes for the web. Our copywriters know how to write concisely and impactfully to capture ever-shrinking attention spans. They’ll dive deep into product features, service offerings, and more to find a message that resonates.

UI/UX Design

Bringing the Website to Life

Design is where the hard work really starts to pay off. Maybe you have strict brand guidelines, or you are looking for guidance on how to define or reimagine your brand – we’re equally comfortable working with both. The deliverables for the design phase are full-color mockups of each template, which build on the wireframes created during planning. Each mockup is presented to your team for detailed feedback as we go, starting with the homepage. And since a fully responsive design is non-negotiable, we design separately for desktop, mobile, and tablet, optimizing every element and interaction for each device.

Front- and Back-End Coding

Our development teams are fluent in the whole range of modern web development languages, including PHP, .Net, Java, HTML5, CSS, and Javascript. With our range of partnerships, we have the expertise – including many certifications – for a wide variety of CMS options. Every build is assigned a dedicated technical Project Manager, who will support your equally dedicated Account Director in efficiently managing work quality, time, and budget.

Development, QA

Testing against over 100 checkpoints

As a full-service digital agency, we have expert website development resources in-house, but we’re equally comfortable working with in-house or third-party dev teams. We’re fanatical about QA, with dedicated teams ruthlessly evaluating the site against over 100 checkpoints before it even gets close to going live. We like to get our clients involved – while the site is in beta, it lives on a development server, where you and your team can play with it, try to break it, and help us eradicate any bugs.

CMS Training + Launch

Preparing your team for handover

When we deliver your new site, we don’t just throw you the keys and run. We walk you through the CMS, show you how to use it (and how not to use it), and make sure everyone touching the website is comfortable with managing it. Launch day is time to celebrate – and to start planning enhancements that deliver even more value to your users and business.

Type of Website We Can Create

Business website

- Branding Website
- Pre-Sales Information
- Sales Information
- Post Sales Support
- Lead Generation Website
- Brochure Website

Ecommerce Website

- Business To Business
- Business To Consumer
- Consumer to Consumer
- Consumer To Business
- Government / Public Administration

Web Portal Website

- Restaurant Management
- Sales and Corporate Portal
- Project Management Portal
- Customer and Membership Portal
- HR and CRM Portal
- University Portal

Entertainment Website

- Casino Website
- Online Game Website
- Music & Events Website
- Art & Galleries Website
- Museums Website

Media Website

- TV channel website
- Online radio website
- Magazine website
- Newspaper website
- News website

Nonprofit Website

Websites for: Conservation, Community, Animals, Environmental, International, Social, Healthcare & Medical, Religious & Faith-Based Organizations, Disaster Relief, Kids & Youth, Politics & Advocacy, Sports & Fitness & Donations

Blog & Personal Website

- Portfolio website
- Personal website
- Blog website
- Podcast websites
- Infopreneur website

Social Media Website

- Social media, social networks & media sharing website
- Bookmarking, social news a& social review website
- Forums & community blogs

Start Your Project

App Development

App Development
Tailored to Your
Specific Business Needs

We develop apps to meet every business need and solve any business challenge, creating products designed to drive brand differentiation and user loyalty. Our cross-functional team structure means that our developers sit side-by-side with UI designers and UX strategists at every stage. As a result, our apps are architected to be future-proof and more flexible when adding new features and are unparalleled in the experience that they offer your users.

Beyond development capabilities, we bring expertise to the end of the build funnel as well, including launch support, app deployment, and app store optimization services.

Custom App Development Services

Systems Architecture

Our seasoned architects help our clients evaluate options to bring their projects to life. The best mobile experiences require a robust back-end foundation. Our teams have years of experience integrating with back-end and middleware systems and can evaluate alternatives based on cost, time to market, implementation risk, performance, scaling, and security considerations.

iOS Development

We leverage the strengths of each and every iOS platform to build incredible solutions across iPhone, iPad, Apple Watch, and Apple TV. We have built apps for diverse use cases ranging from real-time analytics to route matching, geo-tagging, video streaming, and more.

Android Development

We use Kotlin and Java as our primary tech stack to deliver easy to use, intuitive apps. Our highly skilled Android app developers know the secret formula to develop apps that witness more than a million downloads on the Google Play Store.

Xamarin Development

When it comes to cross-platform solutions, you want something that can handle complexity, but you don’t want to sacrifice the performance and feel of a native application. And because we do each platform natively, we know how to create apps from a single code base that look and perform great, regardless of what platform they’re on.

QA and Testing

We consider quality assurance and testing absolutely critical to every project we take on—that’s why our QA team members are involved from day one through product launch (and after). We aren’t satisfied until your app runs the gauntlet of our automated and manual tests, and makes it through intact.

Security & Compliance

Mobile security is a boardroom topic. Forrester projects that a security breach will force a Fortune 5000 company into bankruptcy this year. WillowTree has developed an industry-leading approach to ensure we offer our clients comprehensive approaches to testing every project before every deployment.

Let's make
something great
together